Thinkers (page 58)

Michael McCall is a researcher and co-author of the 2000 meta-analysis of research on the service-tipping relationship in The Journal of Socio-Economics.

Behavioural scientist at Harvard Business School, first author of the four studies that named and tested the IKEA effect. The paper's useful contribution is its boundary condition rather than its…

Michael O'Donnell is a psychologist and marketing researcher, and the first author of the 2018 registered replication of professor priming: twenty-three qualifying laboratories, 4,493 participants…

Michael R. Hyman is a marketing researcher and the second author, with Megan C. Good, of two papers on fear of missing out and buying: one in the Journal of Marketing Theory and Practice in 2020 and…

Michael Sailer is a researcher in empirical education and educational psychology at Ludwig-Maximilians-Universität München, as stated on his 2017 paper in Computers in Human Behavior. The paper…

Michael Scheier, at Carnegie Mellon University, built the instrument that this entire literature runs on. With Charles Carver he published the Life Orientation Test in 1985, and with Carver and…

Michael Spence is the economist who published the job market signaling model in 1973. In it, a choice that employers can observe, such as years of schooling, carries information about a worker's…

Michael Wohl is a professor of psychology at Carleton University in Ottawa. He works on self-forgiveness, on the emotions people feel as members of a group, and on gambling behaviour. He is on this…

Michaela Wänke is last author of the 2023 Psychology & Marketing paper on how local in-game experiences influence attitudes to placed brands, written with Moritz Ingendahl, Tobias Vogel and…

Michelle Craske is a clinical psychologist at UCLA, where she is Distinguished Professor of Psychology and of Psychiatry and Biobehavioral Sciences and directs the Anxiety and Depression Research…

Psychologist and methodologist who applied p-curve analysis to the sugar-and-willpower literature and found it wanting.

Marketing author of The Power of Scarcity (McGraw Hill, 2023), which organises scarcity into four types, supply, limited edition, time and demand, and argues that each should be matched to the…