Thinkers (page 35)

Veronika Job is a psychologist at the University of Vienna and the first author of "Ego Depletion, Is It All in Your Head?", published in Psychological Science in 2010 with Carol Dweck and Gregory…

Virgil Abloh was a designer trained as an architect and civil engineer who founded Off-White and became artistic director of Louis Vuitton menswear in 2018. He died in 2021, aged 41. He left no book…

Psychologist at the University of Minnesota, first author of the three experiments showing that activating status motives leads people to choose green products over more luxurious non-green ones. It…

Walter Mischel, 1930 to 2018, was an Austrian-born American psychologist, latterly at Columbia University, who ran the Stanford delay-of-gratification studies from the late 1960s, universally known…

Author and sales trainer whose The Power of Consistency (2013) teaches a daily written ritual on the premise that private declarations dictate future actions.

Wendy Treynor is the first author of the 2003 analysis that split rumination into two different habits, brooding and reflective pondering. Her team stripped out of the standard rumination…

Social psychologist whose research shows that consumer habits are cued by context and held in place by stable settings rather than by attitudes.

Restaurateur and author of Unreasonable Hospitality (2022), an account of building Eleven Madison Park in New York around giving guests more than they expect.

William Paley bought a failing radio chain in 1928 and turned it into CBS, which held the American ratings lead from 1955 to 1976. He matters to the psychology of attention because of what he…

Willoughby Britton is a clinical psychologist and neuroscientist at Brown University who built the instrument the meditation literature was missing. Trials of mindfulness programmes had long asked…

Economist whose work explains why hidden fees survive competition instead of being competed away.

Researcher at Chung-Ang University and first author of the 2026 study of how an AI label on a fashion model changes what shoppers think of the product.