Studies (page 60)
- Lederman (2018): Uncommon Knowledge
No abstract could be found for this paper, so this page does not summarise it.
- Lee (2004): The effect of conceptual and perceptual fluency on brand evaluation
Lee and Labroo start from the processing fluency model, in which advertising exposure makes a brand easier to recognise and process and so leads to more favourable attitudes. They extend it from…
- Lee (2006): Try It, You
Lee, Frederick and Ariely had patrons of a pub rate regular beer and a version with a few drops of balsamic vinegar added. One group tasted blind, a second was told the contents before tasting, and…
- Lee (2007): What is neuromarketing? A discussion and agenda for future research
The authors note that brain imaging now lets neuroscientists track when, where and how rapidly neural activity occurs, and that marketing researchers have largely overlooked it. Applying brain…
- Lee (2011): Putting like a pro: The role of positive contagion in golf performance and perception
Lee, Linkenauger, Bakdash, Joy-Gaba and Proffitt, PLoS ONE 6(10), e26016, 2011. 41 undergraduate golfers, 40 analysed. A group told a putter had belonged to a professional golfer judged the hole…
- Lee (2018): Experiential or material purchases? Social class determines purchase happiness
experiential advantage for higher social class; none for lower social class, who were happier with material purchases or equally happy.
- Lee (2019): How do recommender systems affect sales diversity? A cross-category investigation via randomized field experiment
Randomised field experiment on a major North American retailer's website, 82,290 products and 1,138,238 users; collaborative filtering associated with lower aggregate sales diversity than no…
- Lee (2019): Optimism is associated with exceptional longevity in 2 epidemiologic cohorts of men and women
[COMPLETE ARTICLE READ IN FULL AT SOURCE, the publisher's own PDF at pnas.org, including both tables with all three model specifications, the Methods, the Discussion and the reference list] Lee, L…
- Lee-Shi (2022): A critique of the Dispositional Flow Scale-2 (DFS-2) and Flow State Scale-2 (FSS-2)
[full text read at source; an opinion article rather than an empirical study, and labelled one at every point of use] Lee-Shi, J., & Ley, R. G. (2022). 'A critique of the Dispositional Flow Scale-2…
- Lehmann (2017): Is Red Really Romantic?
Lehmann and Calin-Jageman ran the replication that is hardest to argue with. Red had been reported to enhance attraction for women rating men and for men rating women. To ensure rigour, the authors…
- Lehnert (2013): Advertising creativity and repetition
Lehnert, Till and Carlson placed creative and control commercials in a television programme to simulate natural viewing, with a one-week follow-up. Creative ads produced better recall, though…
- Leibenstein (1950): Bandwagon, Snob, and Veblen Effects in the Theory of Consumers
Leibenstein, H. (1950). 'Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand.' Quarterly Journal of Economics, 64(2), 183-207. doi:10.2307/1882692. the origin of the effect and…
- Leite dos Santos (2021): Let's play a new game: the drivers of eSports consumption
Leite dos Santos, Petroll, Boeing and Scussel, 2021. Survey of 262 spectators of online competitive gaming in Brazil, structural equation modelling; four motivations (novelty, escapism, aesthetic…
- Lemahieu (2025): The effects of social media abstinence on affective well-being and life satisfaction: a systematic review and meta-analysis
preregistered; ten studies, N = 4,674, 38 effect sizes across positive affect, negative affect and life satisfaction. The pooled analyses found no significant effects of social media abstinence…
- Leonardelli (2010): Optimal distinctiveness theory
No abstract could be found for this paper, so this page does not summarise it.
- Lepper (1973): overjustification
Lepper, Greene and Nisbett compared three conditions for preschool children who already enjoyed an activity: an award promised in advance, the same award given without warning, and no award. On the…
- Lerner (1966): Observer's reaction to the 'innocent victim': Compassion or rejection?
No abstract could be found for this paper, so this page does not summarise it.
- Lerner (2004): Heart strings and purse strings: Carryover effects of emotions on economic decisions
Jennifer Lerner, Deborah Small and George Loewenstein examined whether specific emotions affect the endowment effect, the tendency to ask more for an object one owns than one would pay for it…
- Leroy (2009): Why is it so hard to do my work? The challenge of attention residue when switching between work tasks
Sophie Leroy reports two experiments on what she calls attention residue, the attention that stays with a previous task after a switch. Each began with a word task, then a lexical decision task in…
- Leroy (2009): Why is it so hard to do my work? The challenge of attention residue when switching between work tasks
Sophie Leroy reports two experiments on what she calls attention residue, the attention that stays with a previous task after a switch. Each began with a word task, then a lexical decision task in…