Studies (page 71)
- Montoya (2017): A re-examination of the mere exposure effect: the influence of repeated exposure on recognition, familiarity, and liking
Montoya and colleagues meta-analysed 81 articles and 268 curve estimates on repeated exposure and found an inverted-U relationship, with ratings rising and then falling as exposures increased. The…
- Moray (1959): Attention in dichotic listening: affective cues and the influence of instructions
Moray reports a dichotic listening study in which listeners followed one message and ignored another. Material of personal importance to the listener, notably the listener's own name, could break…
- Morcom (2007): Does the brain have a baseline? Why we should be resisting a rest
Alexa Morcom and Paul Fletcher examine the assumptions behind the idea that the brain has a default or intrinsic mode of functioning. That idea rests on observations that a consistent network of…
- Moreland (1982): Exposure effects in person perception: Familiarity, similarity, and attraction
Moreland and Zajonc report two experiments. In the first, repeatedly viewed faces were rated as more likeable and more similar to the raters, and the effect of familiarity on perceived similarity…
- Moreland (1992): Exposure effects in the classroom: The development of affinity among students
Moreland and Beach had four women attend a large university class 0, 5, 10 or 15 times over a term. Students rated the women at the end: ratings of liking and of similarity rose with the number of…
- Morewedge (2009): Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect
Two experiments separating ownership from loss aversion; the effect appeared when ownership was present without loss, and disappeared when buyers were owners and sellers were not.
- Morewedge (2015): Debiasing Decisions: Improved Decision Making With a Single Training Intervention
Morewedge and colleagues tested whether reasoning biases can be trained away, a question on which the field had largely given up. Earlier attempts at training had achieved little, which pushed…
- Morewedge (2015): Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C. W., Korris, J. H. & Kassam, K. S. (2015).
No abstract could be found for this paper, so this page does not summarise it.
- Morgan (1982): Television and adolescents
No abstract could be found for this paper, so this page does not summarise it.
- Morgan (1996): Two Decades of Cultivation Research: An Appraisal and a Meta-Analysis
Morgan and Shanahan give a theoretical review and meta-analysis of cultivation research. They examine its roots in the work of George Gerbner and colleagues, review progress since the nineteen…
- Morgan (2012): The evolutionary basis of human social learning
Morgan and colleagues start from the extreme human dependence on culturally transmitted information, which requires combining social and asocial information to learn and decide well. Formal theory…
- Morgan (2015): Yesterday
No abstract could be found for this paper, so this page does not summarise it.
- Morling (2006): Secondary control reviewed and defined
Morling and Evered note that conclusions about secondary control have been hindered by researchers' differing interpretations of the construct. Their review offers a definition that reflects common…
- Morrin (2003): Does it Make Sense to Use Scents to Enhance Brand Memory?
[reconstructed abstract only; full text NOT READ, 2026-10-19] Morrin, M., & Ratneshwar, S. (2003). 'Does it Make Sense to Use Scents to Enhance Brand Memory?' Journal of Marketing Research, 40(1)…
- Morris (2025): Introspective access to value-based multi-attribute choice processes
Morris, Carlson, Kober and Crockett test how much awareness people have of the mental processes behind choices between options that vary on several attributes, such as homes to rent or movies to…
- Morris (2025): Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together
Morris, M. (2025). Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together. Third printing, 2025. [SEED BOOK, NOT RE-READ AT SOURCE ON THIS PASS. Everything attributed to it…
- Morrot (2001): The Color of Odors
Lexical analysis of experts' tasting comments; a white wine artificially coloured red with an odourless dye was described olfactorily as a red wine by a panel of 54 tasters. First author is Gil…
- Morrow (1990): Effects of responses to depression on the remediation of depressive affect
Morrow and Nolen-Hoeksema's study is the experimental counterpart to the response styles theory the same author proposed. The theory holds that what people do when their mood drops determines how…
- Morwitz (1998): Divide and Prosper: Consumers
Morwitz first author, NYU Stern; Greenleaf NYU Stern; Johnson then at Wharton. This is the origin of the term. In the authors' account, many firms divide a product's price into two mandatory parts…
- Morwitz (2004): The mere-measurement effect: Why does measuring intentions change actual behavior?
Morwitz and Fitzsimons tested four explanations for why a general purchase-intention question changes brand-level choice: label accessibility, attitude accessibility, attitude polarisation and…