Studies (page 68)
- McCambridge (2014): Systematic review of the Hawthorne effect: New concepts are needed to study research participation effects
McCambridge, Witton and Elbourne systematically reviewed the Hawthorne effect and included nineteen studies: eight randomised controlled trials, five quasi-experimental studies and six observational…
- McCarthy (2019): The Pareto rule in marketing revisited
Daniel McCarthy and Russell Winer re-examined the 80/20 rule across customer datasets in Marketing Letters. The top fifth of customers accounted on average for about two thirds of sales, and for…
- McCollough (2000): An empirical investigation of customer satisfaction after service failure and recovery
Two scenario experiments led by Michael McCollough found customer satisfaction lower after a service failure and recovery, even an excellent recovery, than after error-free service, leading the…
- McComb (2023): A Meta-Analysis of the Effects of Social Media Exposure to Upward Comparison Targets on Self-Evaluations and Emotions
McComb, Vanman and Tobin pooled forty-eight experimental studies, covering more than seven and a half thousand participants, that tested what happens when people are shown social media content from…
- McCrae (1989): Reinterpreting the Myers-Briggs Type Indicator From the Perspective of the Five-Factor Model of Personality
McCrae and Costa evaluate the Myers-Briggs Type Indicator from the perspectives of Jung's theory of psychological types and the five-factor model of personality, using self-reports and peer ratings…
- McCullough (2024): "First impressions vs
No abstract could be found for this paper, so this page does not summarise it.
- McCullough (2024): First impressions vs. The Peak-End Rule: Episodic evaluations in a service experience and the moderating effect of retrospective delay
This paper sets two accounts of how a service experience is judged against each other. One holds that the first moments dominate, since an early impression colours everything that follows. The other…
- McDaniel (1986): Bizarre imagery as an effective memory aid: the importance of distinctiveness
Five experiments; bizarre imagery aided recall in mixed lists; effect persisted across presentation timings; distinctiveness proposed as the explanation.
- McDaniel (1995): The bizarreness effect: it’s not surprising, it’s complex
Experiment 1 found that mixing, rather than the small number of bizarre items, produced the effect.
- McGinnis (2004): Social Theory at HBS: McGinnis' Two FOs
No abstract could be found for this paper, so this page does not summarise it.
- McGinnis (2004): Two FOs. The Harbus, humour section, May 2004; republished in The Harbus archive, 23 August 2023. Full text read (republished version):
No abstract could be found for this paper, so this page does not summarise it.
- McGrath (2016): Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and cafe
McGrath, M. C., Aronow, P. M., & Shotwell, V. (2016). 'Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and cafe.' SpringerPlus, 5, article 670…
- McGraw (2010): Valuing Money and Things: Why a $20 Item Can Be Worth More and Less Than $20
A. Peter McGraw, Eldar Shafir and Alexander Todorov argue that research on risky choice has leaned on monetary gambles, and that monetary and nonmonetary outcomes are valued differently. A sum of…
- McKay (2011): Protesting too much: Self-deception and self-signaling
Ryan McKay, Danica Mijović-Prelec and Drazen Prelec respond to von Hippel and Trivers. They argue that the evolutionary account overlooks the subjective moral costs of self-deception and the…
- McKinsey (2023): Consumers care about sustainability and back it up with their wallets
[READ IN FULL AT SOURCE, the complete web text including both stated limitations. This is a consultancy and market-research publication, not peer-reviewed, and is labelled as such everywhere it…
- McNatt (2000): Ancient Pygmalion joins contemporary management: A meta-analysis of the result
McNatt pooled 17 studies of adults in work settings covering 2,874 people, reporting an average effect of about 1.13 standard deviations, stronger in military samples, among men and where…
- McNeil (1982): On the elicitation of preferences for alternative therapies
Barbara McNeil, Stephen Pauker, Harold Sox and Amos Tversky ask patients, graduate students and physicians to imagine they have lung cancer and to choose between surgery and radiation therapy, given…
- McNemar (1946): Opinion-attitude methodology
McNemar, Q. (1946). 'Opinion-attitude methodology.' Psychological Bulletin, 43(4), 289-374. Cited for one sentence and nothing else: that the existing science of human behaviour is largely the…
- McPhee (1963): Formal Theories of Mass Behavior
William McPhee's book on formal models of mass behaviour, credited with the first description of the double jeopardy pattern, in awareness and liking scores. The attribution rests on secondary…
- McRobbie (1995): Rethinking Moral Panic for Multi-Mediated Social Worlds
McRobbie and Thornton note that the concept of moral panic arose over twenty years earlier from the sociology of deviance and the emerging sociology of mass media, with studies of youth culture…