Studies (page 62)

compromise effect found for durable goods with real branded products, real payments, pre-choice evaluation and a no-buy option.

Lickel and colleagues report three studies of how people perceive the entitativity of groups. In Studies 1 (United States) and 2 (Poland), participants rated forty groups on eight properties, such…

Lieberman and colleagues used brain imaging to ask why putting feelings into words helps. Participants viewed distressing images while either labelling the emotion the image produced or encoding it…

Lieberman and colleagues moved affect labelling out of the scanner and asked whether it changes what people report feeling. Across four studies, naming the emotion produced by a distressing image…

Lien, Wen, Huang and Wu examine how brand image, perceived price, trust and perceived value affect leisure travellers' intentions to book hotels online, with direct and mediated effects and gender…

Scott Lilienfeld, Ashley Watts and Sarah Smith review research on successful psychopathy, meaning people with psychopathic traits who have professional success, a group most psychopathy research has…

Lin, sole author. Combining an experiment with a structural model, the paper separates an intrinsic taste for privacy from the instrumental component, the economic loss a consumer expects from…

Lin, Zheng and Wang meta-analysed the research on Solomon's paradox, combining six studies and twenty effect sizes to ask whether the pattern holds and how large it is. It does hold for…

Lindenfors, Wartel and Lind test whether there is statistical support for the widespread belief that humans can maintain stable relationships with approximately 150 people, a figure originating in…

Linder and colleagues merged billing and electronic health record data from 23 primary care practices in one Boston-area health system, covering adult visits for acute respiratory infection in two…

Lindgaard, Fernandes, Dudek and Brown report three studies of how quickly people form an opinion of the visual appeal of web homepages. Ratings given after short exposures were highly correlated…

Swedish lottery players surveyed 5 to 22 years after a major lottery event, pre-registered analysis; large-prize winners show sustained increases in overall life satisfaction persisting for over a…

Sportscard show, 148 subjects (74 dealers, 74 non-dealers), two memorabilia items of similar value; dealers traded at 43.6 and 45.7 per cent; inexperienced non-dealers (fewer than 6 trades a month)…

Cuizhen Liu, Jing Wen Chai and Rongjun Yu tested in three ultimatum game experiments whether emotions unrelated to a decision change how people respond to unfair offers. They induced seven emotions…

Four studies (three online, one lab), total n = 692; no replication of the credit card effect on WTP or basket value; their meta-analysis found the effect but weaker through the years and contingent…

This is a company's own financial disclosure, cited as industry data rather than as independent evidence. Live Nation Entertainment reported record total revenue for 2025, with the concerts division…

LoBue and DeLoache note that parents commonly dress baby girls in pink and baby boys in blue, though children generally prefer blue regardless of gender and there was no evidence that girls have a…

Edwin Locke and Gary Latham review thirty-five years of research on goal-setting theory. They report that specific, difficult goals generally lead to higher performance than an instruction to do…

Lodewijkx first author. Two longitudinal field studies in the Netherlands, with 202 and 46 participants, tested whether a severe initiation makes a real group more attractive. Path analyses…

PRIMARY, theory paper with three small hypothetical surveys. Adds to discounted utility a term for anticipation, defining savouring as positive utility from anticipating future consumption and dread…