Studies (page 46)

Herr, Kardes and Kim compared word of mouth with printed product information. In the first experiment, face-to-face word of mouth was more persuasive than the same message in print. In the second…

Herrmann, A., Zidansek, M., Sprott, D. E., & Spangenberg, E. R. (2013). 'The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales.' Journal of Retailing, 89(1)…

Ralph Hertwig, Greg Barron, Elke Weber and Ido Erev separate decisions from description, such as those based on weather forecasts or drug labels, from decisions from experience, such as deciding…

Hesselmann set out to test one of the two findings from the well-known study on internet use and memory: the claim that being asked a hard factual question automatically brings the idea of the…

Higgins and colleagues reviewed studies that used the Reading the Mind in the Eyes Test, a widely used measure of social cognition that is often applied in clinical research and whose score validity…

Higgs's paper examines memory for recent eating and its influence on how much a person eats next. No abstract is published for it in OpenAlex, Crossref or Semantic Scholar, and this publication has…

This is a judgment of the High Court of England and Wales, Chancery Division, in a trade mark dispute between two confectionery companies. The headnote lists the issues: opposition to registration…

Hill and Barton's 2005 paper in Nature concerns red and performance in contests. The vault holds the citation only; the article uses it to name the paper that opened the question and states no…

Hill's review describes food cravings as intense, specific hedonic responses that are common among young adults and closely linked to liking. It reports that cognitive, conditioning and emotional…

Hill and colleagues ask whether recessions change what women want to buy. They combine American unemployment and retail spending data covering nearly two decades with a series of experiments in…

Hiller comments on Gignac and Zajenkowski's argument that the Dunning-Kruger effect is mostly a statistical artefact. He contends that their finding of equal prediction error across levels of…

Hilvert-Bruce, Neill, Sjöblom and Hamari, 2018. Online self-report survey of 2,227 Twitch users, regression analyses, eight-factor social motivation model from uses and gratifications theory…

Hinds asked people with different levels of expertise to predict how long novices would need to learn a task on a mobile phone. The abstract reports that predictions were worse the more expert the…

Hinds, Patterson and Pfeffer used an electronic circuit-wiring task. In the first study experts instructing novices used more abstract and advanced statements and fewer concrete ones than beginners…

No abstract could be found for this paper, so this page does not summarise it.

Hirsch critically examines the statistical evidence that Gerbner and colleagues offered for their claim that television viewing cultivates distorted perceptions of the real world. He points to…

[abstract only; full text NOT READ, 2026-10-19] Hirsch, A. R. (1995). 'Effects of ambient odors on slot-machine usage in a Las Vegas casino.' Psychology & Marketing, 12(7), 585-594…

the lab precursor the whole field cites, and its outcome is not a purchase. The authors built five advertisements for one product, each aimed at one of the five major personality trait domains, and…

Morning sunshine in the city of each country's leading exchange and daily index returns across 26 countries, 1982 to 1997; sunshine strongly significantly correlated with returns; rain and snow…

Hirshleifer, Levi, Lourie and Teoh test whether decision fatigue affects financial analysts, who cover many firms and often issue several forecasts in a day. Their abstract reports that forecast…