Studies (page 47)
- Hiscox (2011): Consumer Demand for Fair Trade: New Evidence from a Field Experiment Using eBay Auctions of Fresh Roasted Coffee
[abstract only; full text not retrieved, 2026-10-19] Hiscox, M. J., Broukhim, M., & Litwin, C. (2011). 'Consumer Demand for Fair Trade: New Evidence from a Field Experiment Using eBay Auctions of…
- Ho (2008): Estimating causal effects of ballot order from a randomized natural experiment: the California alphabet lottery, 1978-2002
In general elections only minor party candidates affected; in primaries major party candidates gain one to three percentage points and minor party candidates may double their vote shares…
- Hobson (2018): The psychology of rituals: An integrative review and process-based framework
Hobson, Schroeder, Risen, Xygalatas and Inzlicht, Personality and Social Psychology Review 22(3), 2018 (online November 2017). An integrative review across social psychology, cognitive science…
- Hoch (1986): Consumer Learning: Advertising and the Ambiguity of Product Experience
Hoch and Ha frame consumers as treating advertisements as tentative hypotheses that can be tested through product experience, and the paper concerns the ambiguity of product experience. No sample…
- Hoch (1989): Managing What Consumers Learn from Experience
a framework, not a study, with no sample and no test. The author argues that learning from the experience of using products is not simply a matter of discovering objective truth. Four-stage process…
- Hoch (2002): Product Experience Is Seductive
an essay, no data, no sample, no hypothesis test. Hoch argues that trying a product leads consumers to overrate how much they have learned from it. Distinguishes two ambiguities: vagueness, which…
- Hoeffler (2003): Measuring Preferences for Really New Products
Hoeffler sets out to improve preference measurement for really new products. A first study confirms that consumers are more uncertain when estimating the usefulness of really new products than of…
- Hoegg (2007): Taste Perception: More than Meets the Tongue
Hoegg and Alba examine how well consumers detect differences among tastes, a topic consumer researchers had rarely studied. Across three experiments, common visual and verbal cues produced…
- Hofer (1688): Dissertatio medica de nostalgia, oder Heimwehe
This is the medical dissertation that named nostalgia. Hofer, a Swiss medical student, coined the word in 1688 from the Greek for homecoming and pain, to describe what he took to be a disease he…
- Hoffner (2005): Young adults' wishful identification with television characters: The role of perceived similarity and character attributes
Hoffner and Buchanan surveyed 208 young adults about favourite fictional television characters and measured wishful identification (wanting to be like or act like a character). Identification was…
- Hogg (2007): Uncertainty, entitativity, and group identification
Hogg and colleagues test uncertainty-identity theory, whose claim is that identifying with a group is a way of resolving uncertainty about oneself. The mechanism is that a group supplies a…
- Hohnhold (2015): Focus on the long-term: It's better for users and business
Hohnhold, O'Brien and Tang describe a problem with A/B testing at scale. Short-term results from experiments are easy to measure but often fail to predict what happens in the long run, after a…
- Høigaard (2006): The relationship between group cohesion, group norms, and perceived social loafing in soccer teams
Høigaard, Säfvenbom and Tønnessen surveyed 118 junior-league soccer players in Norway with a questionnaire covering two forms of cohesion (attraction to the team's task and social bonds among…
- Holbrook (1982): The experiential aspects of consumption: Consumer fantasies, feelings, and fun
Holbrook and Hirschman argue that the experiential aspects of consumption deserve recognition. They build a general framework of consumer behaviour variables and use it to contrast the prevailing…
- Holbrook (1989): Some exploratory findings on the development of musical tastes
Holbrook and Schindler 1989, Journal of Consumer Research 16(1), 119-124: described by Davies and colleagues as placing the peak of popular music preference at about 23.5 years. No finding…
- Holcombe (2019): Color and Categorical Claims
Holcombe examines the large literature on colour and psychological functioning, with published claims such as viewing blue causes calmness. Almost all of these claims rest on testing one or a few…
- Hollands (2015): Portion, package or tableware size for changing selection and consumption of food, alcohol and tobacco
Hollands and colleagues produced the Cochrane review of whether the size and shape of portions, packages and tableware change how much people consume, covering food, alcohol and tobacco, in adults…
- Hollands, G. J., Shemilt, I., Marteau, T. M., Jebb, S. A., L: Hollands, G. J., Shemilt, I., Marteau, T. M., Jebb, S. A., Lewis, H. B., Wei, Y., Higgins, J
No abstract could be found for this paper, so this page does not summarise it.
- Holt-Lunstad (2010): Social Relationships and Mortality Risk: A Meta-analytic Review
Holt-Lunstad, Smith and Layton conducted the meta-analytic review that gave this subject its authority, asking how far social relationships influence mortality risk, which aspects are most…
- Holt-Lunstad (2015): Loneliness and Social Isolation as Risk Factors for Mortality
Holt-Lunstad, Smith, Baker, Harris and Stephenson return to the question their earlier meta-analysis raised, asking about the overall and relative magnitude of social isolation and loneliness as…