Studies (page 88)
- Romaniuk (2014): Measuring the strength of color brand-name links: the comparative efficacy of measurement approaches
Romaniuk and Nenycz-Thiel provide a validated approach to measuring the strength of colour as a brand identity element. They ran a split sample test with several hundred consumers across three…
- Romans (2013): Mood and the menstrual cycle
random sample of Canadian women aged 18 to 40, daily mood for six months, 395 complete cycles; only half of mood items showed any cycle-phase association, mostly with menses; physical health…
- Rook (1987): The buying impulse
No abstract could be found for this paper, so this page does not summarise it.
- Roschk (2013): The nature of an apology: An experimental study on how to apologize after a service failure
No abstract could be found for this paper, so this page does not summarise it.
- Roschk (2014): Identifying Appropriate Compensation Types for Service Failures: A Meta-Analytic and Experimental Analysis
Roschk and Gelbrich use a meta-analysis and an experiment to examine how compensation type and failure type explain the recovery effect of compensation. Drawing on resource exchange theory, they…
- Roschk (2017): Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color
Roschk, H., Loureiro, S. M. C., & Breitsohl, J. (2017). 'Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color.' Journal of Retailing…
- Roschk (2020): Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
Roschk, H., & Hosseinpour, M. (2020). 'Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies.' Journal of Marketing, 84(1), 125-145…
- Röseler (2024): Measurements of Susceptibility to Anchoring are Unreliable
Röseler and colleagues address a decade of research relating anchoring susceptibility to personality traits, including intelligence, the Big Five and narcissism, which has produced contradictory…
- Rosengren (2020): A meta-analysis of when and how advertising creativity works
Rosengren, Eisend, Koslow and Dahlen meta-analyse 93 data sets from 67 papers, 878 effect sizes. They report robust positive effects of advertising creativity, with originality and appropriateness…
- Rosenthal (1963): The effect of experimenter bias on the performance of the albino rat
Rosenthal and Fode gave twelve students from a senior experimental psychology course groups of naive albino rats to train in a maze. Six students were told their rats were maze-bright and six that…
- Rosenthal (1966): Teachers' expectancies: Determinants of pupils' IQ gains
Rosenthal and Jacobson told teachers in eighteen classrooms that about a fifth of their children showed unusual potential for intellectual gains. The children named had in fact been selected at…
- Rosenthal (1968): Pygmalion in the Classroom: Teacher Expectation and Pupils' Intellectual Development
No abstract could be found for this paper, so this page does not summarise it.
- Rosenzweig (2007): Misunderstanding the Nature of Company Performance: The Halo Effect and other Business Delusions
Phil Rosenzweig argues that much popular thinking in business is shaped by delusions, fundamental errors of judgment that distort understanding of company performance. One of the most important is…
- Ross (1977): Social roles, social control, and biases in social-perception processes
Ross, Amabile and Steinmetz ran two experiments in which one participant composed difficult general-knowledge questions and another tried to answer them. Perceivers did not allow enough for the…
- Ross (1977): The ‘false consensus effect’: An egocentric bias in social perception and attribution processes
Ross and colleagues reported studies in which people who made a choice estimated that more others would make the same choice. In the sandwich board studies, students asked whether they would wear a…
- Ross (1977): The intuitive psychologist and his shortcomings: Distortions in the attribution process
No abstract could be found for this paper, so this page does not summarise it.
- Ross (1979): Egocentric biases in availability and attribution
Ross and Sicoly report five experiments with undergraduate discussion groups, married couples, intercollegiate basketball players and laboratory groups. Participants found their own contributions…
- Ross (1991): Evaluations of pairs of experiences: A preference for happy endings
Ross and Simonson hypothesise that an experience combining a negative and a positive event is judged more satisfactory when the positive event comes last; three studies in different settings suggest…
- Rotella (2021): No effect of watching eyes: An attempted replication and extension investigating individual differences
Rotella and colleagues ran a preregistered attempt to replicate the watching eyes effect and the wider effect of being observed. Participants played a dictator game in which decisions were made in…
- Rotella (2021): watching eyes
Rotella and colleagues ran a preregistered attempt to replicate the watching eyes effect and the wider effect of being observed. Participants played a dictator game in which decisions were made in…