Studies (page 94)
- Shampanier (2007): Zero as a Special Price: The True Value of Free Products
Kristina Shampanier, Nina Mazar and Dan Ariely proposed that decisions about free products differ from other decisions, in that people do not simply subtract costs from benefits but perceive the…
- Shanks (2017): Regressive research: The pitfalls of post hoc data selection in the study of unconscious mental processes
Shanks identifies a statistical fault running through a large body of research on unconscious processing. The standard design measures two things: performance on some task, and awareness of the…
- Shapira (2010): The benefits of self-compassion and optimism exercises for individuals vulnerable to depression
Shapira and Mongrain compared two brief online exercises, one designed to induce self-compassion and one to induce optimism, against a control task of writing about an early memory, with nearly two…
- Sharif (2026): Extremeness aversion and choice set composition: exposure to multiple extreme options reduces extremeness aversion
six studies, total N = 9,377; more extreme choices when several extreme options are present, because extremes seem more typical of the category.
- Sharkey (2024): Homebound: The Long-Term Rise in Time Spent at Home Among U.S. Adults
[READ IN FULL AT SOURCE, the open-access publisher PDF] Sharkey, P. (2024). 'Homebound: The Long-Term Rise in Time Spent at Home Among U.S. Adults.' Sociological Science 11, 553-578…
- Sharot (2010): Do decisions shape preference? Evidence from blind choice
Sharot first author. Participants rated holiday destinations before and after a choice that could not have been guided by existing preference: the options were presented for two milliseconds and the…
- Sharot (2011): How unrealistic optimism is maintained in the face of reality
Sharot, Korn and Dolan, Nature Neuroscience 2011, 14(11), 1475-1479, on how unrealistic optimism is maintained in the face of reality. The article names the paper as one of the studies of belief…
- Sharp (2001): What is differentiation and how does it work?
Sharp and Dawes review how differentiation relates to profitability and challenge the belief that it must earn a higher price. They define differentiation as a brand outperforming rivals on one or…
- Sharp (2018): Psychological targeting
Sharp, Danenberg and Bellman comment on a study of psychological targeting of advertising using Facebook profiles, which reported results suggesting such targeting is effective. They argue that…
- Sharp (2018): Psychological targeting
Sharp (2018), Psychological targeting. Cited in 1 article on this site.
- Sharp (2019): Marketing's 60/20 Pareto law
Byron Sharp, Jenni Romaniuk and Charles Graham argue that the heaviest fifth of a brand's buyers generally contribute not much more than half of its sales, far from the proverbial 80 per cent, and…
- Sharpe (2008): Using extremeness aversion to fight obesity: policy implications of context dependent demand
152 Duke University students in the validation study; low menu 12, 16, 21, 32 oz against high menu 16, 21, 32, 44 oz; simulated average consumption 17.7 oz against 20.6 oz; average-size standard…
- Sheeran (2024): The when and how of planning: Meta-analysis of the scope and components of implementation intentions in 642 tests
Sheeran, Listrom and Gollwitzer analyse 642 tests. The sample-weighted average effect size is 0.36. Funnel plot inspection and Egger's regression indicated substantial publication bias, a robust…
- Sheil (2024): Staying at the Roach Motel: Cross-Country Analysis of Manipulative Subscription and Cancellation Flows
Sheil and colleagues characterise the subscription and cancellation flows of popular news websites in four countries and read them against recent regulatory changes. The premise is the asymmetry…
- Shen (2015): The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit
Shen first author. Four studies of the motivating-uncertainty effect. In the first, 87 students drank water for either a certain 2 dollars or an uncertain draw of 1 or 2 dollars, so the uncertain…
- Shen (2019): The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions
Shen first author. Four experiments, in the laboratory and in the field, all with real consequences for each participant and covering small and large rewards, found what the authors call a…
- Shepherd (2014): Carroll, R. E., & Ferguson, E.
Shepherd, O'Carroll and Ferguson compared donation and transplant rates across forty-eight countries over thirteen years, controlling for extensive covariates and estimating the causal effect of the…
- Shepperd (2008): Exploring causes of the self-serving bias
Shepperd, Malone and Sweeny review explanations of the self-serving bias, motivational (self-enhancement, self-presentation) and cognitive (expectations, self-schemas, actions, biased hypothesis…
- Shepperd (2013): Taking stock of unrealistic optimism
Shepperd, Klein, Waters and Weinstein review about three decades of research. They note that terms such as unrealistic optimism and optimistic bias refer to related but distinct concepts, and…
- Sherif (1935): A study of some social factors in perception
Sherif seated naive male students in a dark, sound-proof room facing a small light with no distance cues and asked them to signal when it appeared to move, a drift that is an illusion. Judging…