Studies (page 98)

Soman argues that the payment mechanism affects how well past payments are remembered and how painfully they are felt. In two experiments, past payments reduced purchase intention most strongly when…

Petrov and colleagues ran a registered, high-powered replication of a well-known set of studies claiming that sunk costs of time affect people less than sunk costs of money, on the reasoning that…

Soman and Gourville propose that price bundling decouples transaction costs from benefits, reducing attention to sunk costs and lowering the likelihood of consuming a prepaid service. In two…

Sonderegger first author. Sixty adolescents aged 14 to 17 used a simulated mobile phone in two versions, identical in function and differing only in appearance. Those given the appealing handset…

Sonderegger first author. A two-week field experiment with 60 mobile phone users crossed high and low aesthetics with high and low usability, measuring performance, perceived usability, perceived…

[THE COMPLETE PUBLISHED ARTICLE READ IN FULL AT SOURCE, including both hazard-ratio tables, Table 1 of baseline characteristics, the covariate list, the stratified analyses in Table 3, the…

Song and Schwarz start from the point that people are more likely to engage in a behaviour the less effort it requires, and that high perceived effort is a major obstacle to behaviour change, from…

Song and Schwarz show that low processing fluency fosters the impression that a stimulus is unfamiliar, and that this impression in turn produces perceptions of higher risk, independent of whether…

Song, He and Jiang, Psychology & Marketing 40(7), 2023, 1431-1445. Four studies: buyers whose personal control was not threatened showed a positive handmade effect; buyers whose control was…

[FULL TEXT READ AT SOURCE, all three pages, at the authors' own deposited copy at sites.stat.columbia.edu/gelman/research/published/noise_review.pdf, located through Gelman's published-papers index…

Soukoreff and MacKenzie's 2004 article in the International Journal of Human-Computer Studies is titled Towards a standard for pointing device evaluation, with the subtitle perspectives on 27 years…

Southwick, D. A., Tsay, C.-J., & Duckworth, A. L. (2020). 'Grit at work.' Research in Organizational Behavior, 39, article 100126. doi:10.1016/j.riob.2020.100126. The fullest published answer to the…

Spangenberg, E. R., Crowley, A. E., & Henderson, P. W. (1996). 'Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?' Journal of Marketing, 60(2), 67-80…

Spangenberg and Greenwald review the self-prophecy literature and report experiments of their own with undergraduates in a name-generation task. A preliminary study had 83 participants. The first…

[NOT READ; located as a bibliographic record only, 2026-10-19] Spangenberg, E. R., Sprott, D. E., Grohmann, B., & Tracy, D. L. (2006). 'Gender-congruent ambient scent influences on approach and…

Sparrow, Liu and Wegner ran four experiments on what happens to memory when information is always retrievable. Two findings came out of them. First, when people were asked difficult factual…

Spence argued that when employers cannot observe productivity before hiring, an observable and alterable trait such as education can carry information, because workers invest in it to signal and…

No abstract could be found for this paper, so this page does not summarise it.

Spence and Ngo review research on the shape symbolism of foods and drinks. People reliably link tastes such as bitter, sweet and sour, and qualities such as carbonation and texture, with abstract…

Spence's review is the standard reference for the claim that colour is the single most important product-intrinsic sensory cue for setting people's expectations about the likely taste and flavour of…