Studies (page 58)
- Kwon (2013): Development and validation of a smartphone addiction scale (SAS)
Kwon and colleagues built a smartphone addiction scale from a Korean internet addiction scale and smartphone-specific features. 197 adults aged 18 to 53 completed it with other questionnaires…
- Labrecque (2012): Exciting red and competent blue: the importance of color in marketing
No abstract could be found for this paper, so this page does not summarise it.
- Lacetera (2012): Heuristic thinking and limited attention in the car market
Nicola Lacetera, Devin Pope and Justin Sydnor study millions of wholesale used-car sales and find that buyers attend mainly to the leftmost digits of the odometer. Sale prices fall sharply as…
- Lades (2025): Vulnerability to and acceptability of different types of sludge
Lades, Samahita, Martin, Sunstein and Baekgaard address a gap in the sludge literature, which had described the problem without establishing who bears it. Drawing on a nationally representative…
- Lafer-Sousa (2015): Striking individual differences in color perception uncovered by the dress photograph
Lafer-Sousa, Hermann and Conway produced the first systematic study of the dress photograph. The image's pixels are brown and blue, colours associated with natural illuminants, while popular reports…
- Laibson (1997): Golden eggs and hyperbolic discounting
Laibson studied a consumer with hyperbolic discounting, which causes preferences to shift over time and can motivate the person to limit their own future choices, and gave the consumer a partial…
- Lally (2010): How are habits formed: Modelling habit formation in the real world
Lally and colleagues followed 96 volunteers who each chose a daily eating, drinking or activity behaviour and performed it in the same context for 12 weeks, rating habit strength and logging…
- Lally (2010): How are habits formed: modelling habit formation in the real world
96 volunteers, eating, drinking or activity behaviour for 12 weeks; 'Missing one opportunity to perform the behaviour did not materially affect the habit formation process.'
- Lally (2010): How are habits formed: modelling habit formation in the real world
Lally, P., van Jaarsveld, C. H. M., Potts, H. W. W. & Wardle, J. (2010). "How are habits formed: modelling habit formation in the real world." European Journal of Social Psychology, 40(6), 998–1009.
- Lalmas (2014): Measuring User Engagement
Lalmas, O'Brien and Yom-Tov define user engagement as the quality of the user experience that emphasises the positive aspects of interacting with an online application, in particular the desire to…
- Lam (2022): Grit and academic achievement: A comparative cross-cultural meta-analysis
[NOT READ; the abstract could not be retrieved. Figures carried from the vault's own verification record of 2026-09-24 and attributed to it] Lam, K. K. L., & Zhou, M. (2022). 'Grit and academic…
- Lambrecht (2013): When Does Retargeting Work? Information Specificity in Online Advertising
Lambrecht and Tucker study dynamic retargeting, in which consumers who viewed products on a firm's website are later shown ads with images of those same products on external websites. To test…
- Lammers (1991): The effect of free samples on immediate consumer purchase
three days in a chocolate store in a suburban shopping mall; a free sample on entry increased sales immediately; the effect was restricted to small purchases and to varieties other than the one…
- Landwehr (2011): Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Landwehr, Labroo and Herrmann tested whether adding objective measures of design prototypicality and complexity improves automobile sales forecasts. They photographed the frontal designs of 28…
- Landwehr (2011): It's got the look: The effect of friendly and aggressive facial expressions on product liking and sales
Landwehr, McGill and Herrmann, Journal of Marketing 75(3), 2011, 132-146. Four studies, three on cars and one on mobile phones. Friendliness was conveyed mainly by the grille and aggressiveness…
- Lange (2014): Sweet delusion. Glucose drinks fail to counteract ego depletion
Lange and Eggert tested the glucose explanation of willpower, which held that self-control consumes blood sugar and that a sugary drink restores it, a claim that had reached the point where merely…
- Langer (1975): The illusion of control
Langer reported six studies testing the prediction that adding features of skilled activities, such as competition, choice, familiarity and personal involvement, to chance situations raises people's…
- Langer (1976): The effects of choice and enhanced personal responsibility for the aged: A field experiment in an institutional setting
Langer and Rodin report a field experiment on enhanced personal responsibility and choice for residents of a nursing home. The experimental group received a communication stressing their…
- Langlois (2000): Maxims or myths of beauty? A meta-analytic and theoretical review.
Langlois and colleagues tested common maxims about beauty against evolutionary and socialisation theories by drawing together eleven meta-analyses. They report that raters agree about who is…
- Larcom (2017): The Benefits of Forced Experimentation: Striking Evidence from the London Underground Network
Larcom, Rauch and Willems present evidence that a significant share of commuters on the London Underground do not travel on their best route. A strike that forced many commuters to try new routes…