Thinkers (page 101)

Rob Richerson is co-author, with James A. Mead, of the 2018 Journal of Business Research paper on package colour saturation and perceived food healthfulness. The paper found that vivid, highly…

Robb Willer appears on this site as co-author of the 2012 papers on prosocial gossip and on embarrassment as a signal, and of the 2014 paper on gossip and ostracism.

Robbie Sutton appears on this site as co-author of the 2017 paper and the 2019 chapter on belief in conspiracy theories.

Robert A. Bjork is a psychologist at the University of California, Los Angeles, whose work on learning and forgetting gave psychology the term desirable difficulties. He is on this site because the…

Neuroscientist and methodologist, co-author of the pre-registered replication that is the hardest result in this literature to argue with.

Robert Cialdini, born 1945, is an American social psychologist and Professor Emeritus at Arizona State University, and the most-cited researcher in the field of persuasion. Influence, 1984…

Robert F. Bornstein is a psychologist and the author of "Exposure and affect: overview and meta-analysis of research, 1968-1987", published in Psychological Bulletin in 1989. The paper reviewed the…

Robert H. Ashton appears on this site as researcher in judgment and decision making, first author of the 2002 Journal of Behavioral Decision Making paper on eliminating recency with self-review, and…

Robert J. Lavidge is a researcher and co-author of the 1961 Journal of Marketing paper on predictive measurements of advertising effectiveness.

Robert L. Thorndike, of Teachers College, Columbia University, wrote the 1968 review of Pygmalion in the Classroom that began the long argument over the Oak School data. He accepted that…

Robert E. Larzelere is a psychologist whose 2005 paper lists the Psychology Department of the Munroe-Meyer Institute at the University of Nebraska Medical Center in Omaha. With Brett R. Kuhn he…

Robert McCarley was a psychiatrist and sleep researcher, co-author with J. Allan Hobson of the 1977 paper setting out the activation-synthesis hypothesis.