Thinkers (page 104)

Ronald Fisher was a British statistician and geneticist who applied statistical procedures to the design of scientific experiments. His 1925 book introduced the 5 per cent level of significance, his…

Ronald Goldsmith is a researcher and co-author of the 2013 Journal of Retailing and Consumer Services paper on consumer intentions on Black Friday and Cyber Monday.

Ronald Milliman is a marketing researcher and author of the 1982 Journal of Marketing study of background music and supermarket shoppers and the 1986 Journal of Consumer Research study of background…

Rory Sutherland is Vice Chairman of Ogilvy UK and founder of the agency's behavioural science practice, and one of the most visible popularisers of behavioural economics inside advertising. His…

Neuroscientist and first author of the 2015 study that surveyed 1,401 people about the dress.

Rosellina Ferraro is a researcher and first author of the 2013 Journal of Marketing Research paper on conspicuous brand usage, self-brand connection and dilution.

Roxana Daneshjou is a dermatologist and researcher at Stanford. She is the first author of "Disparities in dermatology AI performance on a diverse, curated clinical image set", published in Science…

Roy Baumeister is a social psychologist, formerly of Case Western Reserve University and Florida State, who proposed that self-control draws on a limited resource which depletes as it is used. The…

Experimental economist at the University of Innsbruck, co-author of the credence-goods review and of the 936-participant experiment that ranked four proposed remedies for markets where the buyer…

Rudolf Kerschreiter is the first author of a 2008 set of three experiments showing that groups who already agree search for information one-sidedly unless they are only moderately confident and…

Rudolph Schaffer, 1926 to 2008, was a developmental psychologist at the University of Strathclyde and first author, with Peggy Emerson, of the 1964 Glasgow study. It is the earliest good test of…

Rui (Juliet) Zhu is a researcher and co-author of the 2012 Journal of Consumer Research paper reporting five experiments on ambient noise and creative cognition.