Thinkers (page 91)

Nicolai Broby Eckert is a co-author of The Demand Revolution, a book on demand, pricing and loyalty.

Nicolas Farrugia is a researcher and co-author of the 2015 tempo study.

Nicole Robitaille is a researcher and co-author of the 2024 Psychology and Marketing paper on suspicion of large gift expenditures.

Public health researcher whose meta-analysis put numbers on the cardiovascular side of social connection, and who named the gap that limits all advice in the area.

Nikolaas Tinbergen was a Dutch ethologist who spent most of his career at Oxford and shared the 1973 Nobel Prize in Physiology or Medicine with Karl von Frisch and Konrad Lorenz. For this site he is…

Nikolaos Ntoumanis is Professor of Motivation Science at the University of Southern Denmark, where he co-directs the Danish Centre for Motivation and Behaviour Change. He is the first author of the…

Co-author of the 2007 paper "Zero as a Special Price" with Kristina Shampanier and Dan Ariely, and lead author of a 2017 Management Science paper on probabilistic free price promotions. The 2017…

Nir Eyal is a behavioural designer and former lecturer at Stanford Graduate School of Business and the Hasso Plattner Institute of Design, best known for two books that argue opposite sides of the…

Niro Sivanathan is a researcher and first author of the 2008 paper on self-affirmation and de-escalation of commitment.

Noam Mairon is the first author of the 2020 study that tested whether attending to something alongside another person amplifies attention and memory, and found that it does not. The paper matters…

Health behaviour researcher who led a 2016 randomised trial showing that pictorial cigarette warnings raised quit attempts.

Norbert Schwarz is a social psychologist at the University of Southern California whose ease-of-retrieval work changed what the availability heuristic is a claim about. The original account said…