Thinkers (page 119)

  • Utpal M. Dholakia

    Utpal Dholakia is a management researcher. On his 2006 paper in the Journal of Marketing Research he is listed as Assistant Professor of Management at the Jesse H. Jones Graduate School of…

  • Uwe Dulleck

    Economist whose work with Rudolf Kerschbamer formalised credence goods, the category of thing you cannot judge before buying or after using. Their 2011 experiment with 936 participants tested four…

  • Uwe Matzat

    Uwe Matzat is a researcher in the social study of online behaviour and first author of a 2012 experiment on rebuilding trust in online shops after complaints.

  • Valeria Stourm

    Valeria Stourm is a marketing researcher and the first author, with Eric Bradlow and Peter Fader, of the 2015 Journal of Marketing Research paper on points stockpiling in linear loyalty programmes…

  • Valerie Reyna

    Valerie F. Reyna is the researcher whose denominator neglect model is credited, in a 2007 commentary in Behavioral and Brain Sciences, with anticipating the base-rate respect model of Aron Barbey…

  • Valorie Salimpoor

    Cognitive neuroscientist who had people bid real money for music they had never heard, while in a scanner.

  • Vanessa Bohns

    Vanessa Bohns appears on this site as co-author of the 2008 Journal of Personality and Social Psychology paper on underestimating compliance with direct requests for help, and of the 2017 Journal of…

  • Vanessa Harrar

    Sensory neuroscientist and first author of the study that found the cutlery you eat with changes the taste of the food.

  • Vanessa Patrick

    Vanessa Patrick appears on this site as first author of the 2012 Journal of Consumer Research paper on the words don't and can't in refusal.

  • Vera Vine

    Vera Vine is a clinical psychologist working on emotion awareness, emotion vocabulary and emotion regulation in young people. She is the first author of the 2020 analysis that asked whether people…

  • Verena Michalski

    Verena Michalski is a researcher and the third author of Gollwitzer, Sheeran, Michalski and Seifert, 2009, in Psychological Science, the paper reporting that identity-related intentions noticed by…

  • Verena Schoenmueller

    Verena Schoenmueller is a researcher and first author of the 2020 Journal of Marketing Research paper on the polarity of online reviews.