Thinkers (page 113)

Stuart Soroka appears on this site as first author of the 2019 Proceedings of the National Academy of Sciences paper reporting a 17-country experiment on psychophysiological reactions to news.

Subramanian Balachander is a marketing researcher, listed at Purdue University on the paper, and the co-author with Axel Stock of a 2005 Management Science model of marketers' scarcity strategy, in…

First author, with Vicki Morwitz, of "The Price of 'Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences", published in the Journal of Consumer Research in 2006. In…

Sumit Paul-Choudhury is an astrophysicist turned journalist and a former editor-in-chief of New Scientist. His first book, The Bright Side, is the seed for our article on optimism and longevity, and…

Sungeun Cho is the first author of a 2015 paper in Appetite titled 'Blue lighting decreases the amount of food consumed in men, but not in women', with Han-Seok Seo as last author. It is the one…

Economist and first author of the 2017 working paper that tested the privacy paradox with a free pizza.

Susan Broniarczyk was at the University of Texas at Austin when she was first author, with Wayne Hoyer and Leigh McAlister, of the 1998 Journal of Marketing Research study of grocery item reduction…

Susan Cain is the author of Quiet: The Power of Introverts in a World That Can't Stop Talking.

Susan Nolen-Hoeksema founded the study of rumination. She originated response styles theory and established rumination as a construct in its own right: passive, repetitive attention to your own…

Susan Sprecher is a relationships researcher at Illinois State University, as stated on her 2015 paper with Stanislav Treger in Personal Relationships. The paper tested a simple question about…

Susumu Tonegawa is a neuroscientist and senior author of the 2012 and 2013 engram studies and co-author of the 2020 review.

Suzanne B. Shu is a researcher and co-author of the 2009 paper on mere touch and perceived ownership.