Thinkers (page 110)

Consumer researcher at Columbia Business School, first author of the red sneakers effect: under some conditions, visibly breaking a dress code raises what observers infer about your status and…

Simon Banbury is a researcher and first author of the 1998 British Journal of Psychology paper on speech, office noise and office tasks.

Simon Kemp is a psychologist and the first author, with Christopher Burt and Laura Furneaux, of the only direct test of the peak-end rule on an actual holiday. Forty-nine students going away for…

Sinan Aral is a researcher at MIT Sloan and the senior author of A causal test of the strength of weak ties, published in Science in 2022 with Karthik Rajkumar, Guillaume Saint-Jacques, Iavor…

Slava Kalyuga is the first author of the 2003 Educational Psychologist review The expertise reversal effect, written with Paul Ayres, Paul Chandler and John Sweller. The review reports that…

Economist who described what shoppers do when the large size is the expensive one, which is largely nothing.

Solomon Asch ran the line-judgment studies of the early 1950s, the standard demonstration of conformity in every introductory course since. He designed them to demonstrate independence, and read his…

Sonia Roccas appears on this site as with Marilynn Brewer, defined social identity complexity as the perceived overlap among a person's in-groups.

Sonja Kunz is first author of 'Fifty shades of food', a 2020 study in Psychology & Marketing that found more saturated packaging was rated healthier, tastier and fresher. She wrote it with Simona…

Sonja Lyubomirsky is a researcher and first author of the 2011 eight-month study of expressing optimism and gratitude.

Sophie S. Havighurst is a researcher at Mindful, Centre for Training and Research in Developmental Health, at the University of Melbourne. She is the first author of a 2010 paper in the Journal of…

Soren Svanum is a researcher and co-author of the 1979 Halloween field studies on self-awareness.