Thinkers (page 96)

  • Peter Wason

    Peter Wason is the author of the 1960 rule-discovery study in the Quarterly Journal of Experimental Psychology that introduced what is now called the 2-4-6 task. The paper asked whether young adults…

  • Peter Watson

    Peter Watson is an intellectual historian and author of The Modern Mind: An Intellectual History of the 20th Century.

  • Peter Wright

    Peter Wright is a consumer researcher and co-author, with Marian Friestad, of the 1994 Journal of Consumer Research paper that set out the Persuasion Knowledge Model. The paper is the frame this…

  • Phil Rosenzweig

    Phil Rosenzweig is a management scholar, long at IMD in Lausanne, and the author of The Halo Effect and the Eight Other Business Delusions That Deceive Managers, Free Press, 2007, named Business…

  • Philip Brickman

    Philip Brickman is the first author, with Dan Coates and Ronnie Janoff-Bulman, of "Lottery winners and accident victims: is happiness relative?", published in the Journal of Personality and Social…

  • Philip Fernbach

    Cognitive scientist working on the limits of what people know and how confident they are about it.

  • Philip Graves

    Consumer behaviour consultant and author of Consumer.ology, a market researcher's critique of market research, which argues that people cannot report the real causes of what they buy.

  • Philip Higham

    Psychologist at the University of Southampton working on memory, metacognition and how judgement accuracy is measured. That background is why the strongest methodological critique of the…

  • Philip Peake

    Philip Peake is a psychologist and co-author of the 1990 Developmental Psychology paper on preschool delay of gratification and adolescent competencies.

  • Phillippa Lally

    Phillippa Lally is a British health psychologist working on habitual behaviour and how it can be used in behaviour-change interventions. She is the first author of Lally, van Jaarsveld, Potts and…

  • Piotr Winkielman

    Piotr Winkielman is a psychologist at the University of California, San Diego, working on emotion, embodiment and the felt experience of thinking. He is the third author of Reber, Schwarz and…

  • Polly Wiessner

    Polly Wiessner is an anthropologist and author of the 2014 comparison of day and night talk among the Ju/'hoansi.