Thinkers (page 123)

Wilmar Schaufeli is a work psychology researcher and co-author of the 2001 model paper, first author of the 2004 multi-sample study and the 2008 comparison of workaholism, burnout and engagement.

Xavier Drèze is a marketing researcher and the co-author, with Joseph Nunes, of "The endowed progress effect: how artificial advancement increases effort", published in the Journal of Consumer…

Economist whose work explains why hidden fees survive competition instead of being competed away.

Xiao Hu is a researcher and first author of the 2019 Cognition paper on metamemory and cognitive offloading.

Xiaohui Shi is a researcher and first author of the 2020 review of product scarcity in marketing.

Xiaojun Ding is a researcher and co-author of the 2020 paper on logo shape and green consumption.

Researcher at Chung-Ang University and first author of the 2026 study of how an AI label on a fashion model changes what shoppers think of the product.

Xiaoxue Gao is first author of the 2026 systematic review of psychosocial predictors of adherence in adult group fitness classes, published in Behavioral Sciences, which is the paper that separates…

Xu Liu is a neuroscientist and first author of the 2012 study of optogenetic stimulation of a hippocampal engram.

Xueming Luo is a researcher and author of the 2005 Journal of Consumer Psychology paper on how shopping with others influences impulsive purchasing.

Yael Parag is a researcher and co-author of the 2024 Sustainability paper on visual perception, taste and acceptance of suboptimal produce.

Yan Zhang is a researcher and first author of the 2012 Journal of Experimental Psychology: General paper on thoughtfulness in gift exchanges.