Studies (page 130)
- Willis (2006): First impressions: Making up your mind after a 100-ms exposure to a face
Willis and Todorov ran five experiments in which participants judged unfamiliar faces after different viewing times, each experiment focused on one trait. Their abstract reports that judgements made…
- Wilson (1991): Thinking too much: introspection can reduce the quality of preferences and decisions
Timothy Wilson and Jonathan Schooler report two studies. Students who analysed why they felt as they did about brands of strawberry jam agreed less with experts' ratings than students who did not…
- Wilson (1993): Introspecting about reasons can reduce post-choice satisfaction
People rated posters and chose one to take home. Those who first analysed their reasons chose a different type of poster from those who did not, and when contacted a few weeks later were less…
- Wilson (2000): Focalism: A source of durability bias in affective forecasting.
Wilson, Wheatley, Meyers, Gilbert and Axsom propose that the durability bias, the tendency to overpredict how long feelings about future events will last, may arise partly from focalism, people…
- Wilson (2005): Affective Forecasting: Knowing What to Want
Timothy Wilson and Daniel Gilbert review research on affective forecasting, the prediction of how future events will make people feel. They report that people tend to overstate how intense and how…
- Wilson (2014): Just think: the challenges of the disengaged mind
Timothy Wilson and colleagues report eleven studies in which participants spent six to fifteen minutes alone with nothing to do but think. On average they did not enjoy it, rated everyday external…
- Wilson (2014): Would you fund this movie? A reply to Fox et al.
The original team's reply to Fox and colleagues. It accepts that some thinking is enjoyable and that many participants were curious about the shock, but argues that the studies examined directed…
- Wilson Quarterly. 'News You Can Lose' (summary of Patterson: News You Can Lose
No abstract could be found for this paper, so this page does not summarise it.
- Winegar (2019): How Much Is Data Privacy Worth? A Preliminary Investigation
Winegar first author, with Sunstein. A survey of 2,416 Americans, with primes varying the kind of data at stake, found the median consumer willing to pay just 5 dollars a month to maintain data…
- Winkielman (2001): Mind at ease puts a smile on the face: Psychophysiological evidence that processing facilitation elicits positive affect
Winkielman and Cacioppo report in two studies that neutral pictures made easier to process produced more activity in the cheek muscle used in smiling, and suggest that this link between ease and…
- Winkielman (2006): Prototypes Are Attractive Because They Are Easy on the Mind
Winkielman, Halberstadt, Fazendeiro and Catty tested whether the preference for prototypical stimuli, called beauty in averageness, reflects fluent processing rather than a signal of mate value. In…
- Winn (2014): What is your Ikigai?
[NOT A STUDY, a blog post. READ IN FULL AT SOURCE, including the comment thread and the two notes Winn has added since] Winn, M. (2014). 'What is your Ikigai?' theviewinside.me, published 14 May…
- Winn (2025): The Story Behind the Ikigai Venn Diagram: A Personal Journey
[NOT A STUDY, a blog post. READ IN FULL AT SOURCE] Winn, M. (2025). 'The Story Behind the Ikigai Venn Diagram: A Personal Journey.' theviewinside.me, published 15 February 2025, modified 28…
- Winter (2021): The effects of trait-based personalization in social media advertising
No abstract could be found for this paper, so this page does not summarise it.
- Wirtz (2004): Consumer responses to compensation, speed of recovery and apology after a service failure
Wirtz and Mattila ran an experiment on how three dimensions of fairness, distributive, procedural and interactional, shape consumers' attributions, post-recovery satisfaction and behavioural…
- Witzel (2017): Regan, J. K., & Hansmann-Roth, S.
Witzel, O'Regan and Hansmann-Roth ask whether individual differences in perceiving the dress come from a general perceptual strategy, the way an observer attributes features in a two-dimensional…
- Witzel (2018): Color Perception: Objects, Constancy, and Categories
Witzel and Gegenfurtner review the state of the art on object colours, colour constancy and colour categories. Their framing argument is worth carrying into any discussion of colour perception…
- Wohl (2010): I forgive myself, now I can study: How self-forgiveness for procrastinating can reduce future procrastination
This study's title states its finding: students who forgave themselves for having put off studying for an examination put it off less before the next one. The reasoning behind it is the useful part…
- Wojdynski (2016): Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
Wojdynski and Evans ran two experiments on how the language and position of native advertising disclosures affect recognition of the content as advertising, the effect of recognition on brand and…
- Wojdynski (2016): The Deceptiveness of Sponsored News Articles: How Readers Recognize and Perceive Native Advertising
a between-subjects experiment, N = 343, testing four disclosure characteristics, namely proximity, visual prominence, wording clarity and logo presence. Reported results: logo presence and…